Marketing Campaign Overview
TICKETS
500,000 tickets sent out to magazines, associations and key industry retailers.
EMAIL CAMPAIGNS
50,000 targeted emails, informing visitors of the benefits of visiting CRS
ADVERTS & PR
Awareness building adverts and editorial can be found in all the major titles in the trade press, including; The Grocer, Convenience Store Magazine, Off Licence News and Forecourt Trader.
NEWSLETTER MAILING
60,000 newsletters sent out to key industry buyers, updating them with full details of the shows Live Events, new product information and reasons to attend.
TELEMARKETING
Key industry contacts are personally contacted by telephone to ensure their attendance.
ONLINE MARKETING
Buttons, banners & a pay per click campaign. Including Google adwords which makes sure that all visitors can find us easily on the web.
EXHIBITOR PROMOTION
We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.
VOUCHER BOOKLET NEW FOR 2009 – A voucher booklet has been developed for exhibitors to promote their offers and promotions. Only available at the show, this will help drive visitors to your stand! The booklet will be heavily promoted beforehand and given out at the show.
Exhibitor self-promotion
We develop a close relationship with exhibitors for them to gain the most out of their exhibition spend. This includes working with exhibitors to develop a marketing campaign to their clients and customers & promote their presence at the show.
There are a number of ways in which we help you to promote yourself prior to the show including:
- A FREE supply of tickets for your customers
- A FREE personalised e-ticket web link
- A FREE entry in the Show Guide
- A FREE PR and Marketing Guide
- A FREE personalised button/banner for your own website
- FREE help designing email/direct mail templates
Food & Drink Expo is organised by William Reed Business Media which has a proven track record of producing market-leading print and exhibitions media, by means of informative and entertaining editorial content and effective promotion to deliver quality visitors.
